Revolutionize Your Marketing Strategy​​​​​​​​​​​​​​


Principles of Marketing

Discover the essentials of marketing. Ideal for both university students and professionals, this course, based on Prof. Philip Kotler's material, covers fundamental marketing topics. Stay up-to-date with the latest insights and articles, ensuring you're equipped for success in the dynamic marketing landscape. Download now to kickstart your marketing journey.

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 Initiated to unveil 20 groundbreaking strategies introduced by Prof. Walker, through the innovative Strategy Chain framework. Designed for practicality, the course is enriched with over 20 case studies, providing hands-on insights into the application. Elevate your strategic marketing skills and stay ahead of the game. Download now to unlock the potential of these game-changing strategies.

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Strategic Brand Management

Explore the strategic role of brand managers in the evolving marketing landscape. Tailored to equip brand managers with new approaches and mechanisms, this course delves into essential materials on brand management and strategies. Elevate your brand management skills and embrace the dynamic world of modern marketing. 

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Training Courses

Effective Advertisement

Enhance your advertising prowess with this practical guide is designed to refine the art of creating impactful advertisements, introducing principles that can elevate your company's promotional efforts. The course provides a unique formula for advertisement effectiveness, demonstrated through numerous case studies. 

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Mega Trends on Marketing

Amidst the multitude of trends in management science, certain megatrends have shaped and redefined marketing. Some are overt, while others wield a subtle yet undeniable impact. This course delves into these megatrends, unraveling their influence on marketing philosophy, and consequently, the tools and techniques of marketing management. Join us in dissecting how successful marketing divisions navigate and thrive in the face of these impactful trends.

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Stay ahead in the ever-evolving marketing landscape. This course is your guide to the latest and most effective tools reshaping the marketing industry. From cutting-edge analytics to innovative social media strategies, delve into a comprehensive exploration of the tools transforming marketing practices. Equip yourself with the knowledge and skills needed to navigate the complexities of modern marketing. 

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دکتر حکیم زاده Dr Hakimzadeh

Javad Hakimzadeh, a distinguished senior marketing consultant and member of the Industrial Management Institute's faculty, has been at the forefront of marketing education since 2010. Serving as the dean of Marketing within the organization, he has adeptly led graduate courses, showcasing his wealth of experience and expertise. With an extensive 20-year career in the marketing industry, Javad Hakimzadeh boasts a rich background encompassing diverse roles in both domestic and international companies. His focus lies in business development, alongside a keen interest in business re-creation and re-engineering, all viewed through the lens of specialized marketing perspectives.  
Javad Hakimzadeh has played a pivotal role in shaping the landscape of marketing education and consultancy. He has successfully crafted a range of consulting and training programs, collaborating with esteemed international institutes such as Lyon University in France, Cologne University in Germany, and the Accenture International Institute. Through these collaborations, he has seamlessly integrated global best practices into his teachings, further enriching the educational experience for his students and clients alike. ​​​​​​​

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